[ YEAR 2011-2012 ]
F&N wanted to promote its brand of Sweetened Creamer. It launched a nationwide campaign emphasising the use of the F&N Sweetened Creamer as the only one sure way to make real teh tarik with a signature lemak manis taste.
WHAT WE DID
As part of its campaign, we helped one of F&N’s advertising agencies, Lowe and Partners (together with Tandemic), create a fun way to promote the F&N Sweetened Creamer by designing and developing an interactive Facebook Application (app).
The app, called JomTTS (Jom Teh Tarik Session) – a TehTarik Friend Finder & Scheduler App – enabled Facebook users to find or add teh tarik locations and invite people to join them for drinks. The app reportedly had over 50,000 active monthly users on Facebook, and later went on to win an industry award.
Key technologies and skills employed in this project:
- Facebook application programming
- Vector illustration
- User interface design
- Game system design
Lowe & Partners
Since the project ended in 2012, the app is no longer being maintained and has ceased to be active.