[ YEAR 2012 ]
MaGaCon is an annual gaming convention that combines the best of both digital and analog platforms. Only in its second year, MaGaCon was still relatively unknown to its target audience of gamers. The event organiser hired Techmaki to help with improving multiple levels of its marketing and branding.
The MaGaCon project lasted a year and was divided into several other areas. To view them please examine the links below.
WHAT WE DID
Dissatisfied with their original marketing assets, MaGaCon commissioned Techmaki to redesign all of their marketing collateral. We proceeded to plan and implement several initiatives that allowed MaGaCon to better engage with sponsors and partners. This work was inclusive of creating sales/sponsorship decks as well content and taglines for their sales pages.
Event ticket sales grew 242% from the previous year which MaGaCon considered a success.